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Article #341: Research in Social Sciences: Qualitative and Quantitative Methods

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Research in social sciences largely approach is especially useful in analysis
depends on measurements and analysis and of business environments and perceptual
interpretation of numerical as well as mapping techniques are used for marketing
non numerical data. Quantitative research research. Focus groups and surveys are
methods focus on statistical approaches used as other preferred methods of data
and qualitative methods are based on collection, especially within business
content analysis, comparative analysis, environments (Papers4you.com, 2006).
grounded theory, and interpretation. Interpretive research can be considered
Quantitative methods emphasise on as an important aspect of qualitative
objective measurements and numerical analysis, although as with all
analysis of data collected through polls, qualitative data, subjective bias can be
questionnaires or surveys and qualitative a deterrent in the validity of such
research focuses on understanding social approaches. In studying research methods,
phenomena through interviews, personal it would be necessary to highlight the
comments etc. Quantitative and differences between qualitative and
qualitative methods are studied within quantitative methods although it has also
the context of positivistic and been argued that an integrated approach
phenomenological paradigms to social analysis could close in the gap
(Papers4you.com, 2006). between quantitative and qualitative
The applications of research methods methods and both these methods could be
could be studied in the context of used for social research studies. In fact
business and management or in social there may not be a specified correct
psychology to understand a social method of research as each method seems
process. Some of the basic tools for to have its strengths and weaknesses and
qualitative or quantitative research are these factors should be examined
related to data collection methods which carefully before a particular method is
can be case studies, questionnaires or selected or used for studying a social
interviews (Simon et al, 1985). Research process.
methods in management focus on leadership Bibliography
studies and leadership issues are Champion, Dean J. (1981) Basic statistics
examined in accordance with contingency for social research / Dean J. Champion.
theory and organisational theory. The 2nd ed. New York : Macmillan ; London :
effects of leadership are best studied Collier Macmillan
with the help of qualitative or Papers For You (2006) "P/B/685.
quantitative research methods and Qualitative research methods", Available
analyses of questionnaires sent to from [22/06/2006]Papers For You (2006)
participants in management positions. "C/B/397. Critically assess and compare
Research methods are however focused not the strengths and limitations of
just on management issues but also on qualitative and quantitative research
social process for example a study on the methods. Use concrete examples to support
interaction between age, physical your arguments", Available from [21/06
exercise and gender. Some disadvantages 2006]
and possible flaws of such methods may be Strauss, Anselm L. (1990) Basics of
related to abuse or misuse of interview qualitative research: grounded theory
techniques, inadequacy of data collection procedures and techniques / Anselm
methods and reliability of data. The Strauss and Juliet Corbin. Newbury Park,
methodological approach and data Calif.: Sage Publications,
collection techniques are important in Simon, Julian Lincoln. (1985) Basic
research and form an important aspect of research methods in social science /
study (Simon, 1985). The case study Julian Simon, Paul Burstein 3rd ed.






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