| Two months after graduating from TX A&M, I | | | | * Your upline sponsor will not make you rich. |
| packed up my old '97 red Chevy truck with | | | | * A fancy website, autoresponder, and leads will |
| everything I owned, hitched up the U-Haul and | | | | not make you rich. |
| kissed the folks goodbye. It was a pretty exciting | | | | One thing, and ONLY one thing, will allow you to |
| time in my life. | | | | use what you've learned, and turn your burning |
| I had been chasing the MLM dream for about 2 | | | | desire into action that will bring you the results |
| years, with nothing to show for it at that point, | | | | you seek: |
| but I had made up my mind that I was going to | | | | And that is marketing. |
| make a living as a network marketer. I wanted | | | | It's your ability to market and promote yourself |
| the money. They lifestyle. The freedom. The | | | | and your company's product and opportunity that |
| chance to say "I told you so" to all of the friends | | | | will bring you results. It's your ability to plug your |
| and family who had doubted so far. | | | | team into a turn-key marketing system that will |
| And so I pulled onto the hi-way that day and | | | | explode your organization. |
| headed for California. That's where my mega | | | | There isn't a day that goes by where I don't get |
| successful sponsor lived. | | | | an email or phone call from a reader who asks |
| He was awesome. He had made over $50,000 a | | | | me what they think about "company xyz" and |
| month in his former company. He was who I | | | | their revolutionary new product. |
| wanted to be and had what I wanted to have. | | | | And my answer is always the same: "Sounds |
| So, one day, I called him up, and said, "Stu, I'm | | | | great John, but how are you going to build your |
| coming out to Cali and I'm going to sit in your | | | | business?" And that question is always followed |
| office and do whatever I need to do to make | | | | by hesitation and silence. |
| this happen." | | | | Are you going to do home meetings and try and |
| I had no idea where I was going to live. How I | | | | get your downline to do the same? Are you going |
| was going to pay my bills, and had yet to recruit | | | | to spend $500 a month on dead-beat and |
| a single person or gather a customer into our | | | | dead-broke leads and then spend the next 6-12 |
| opportunity. | | | | months learning how to become a master sorter |
| It didn't matter. I was going to learn from the | | | | and recruiter? |
| best, and become the best. | | | | Are you going to make 200 dials a day to |
| A year from now I'd be making 6-figures and it | | | | genealogy lists to play the "mine is better than |
| would be a fantastic story to tell the grand kids | | | | yours game," and then try and get your team to |
| one day. So I went to work with my master | | | | do the same? |
| mentor. I sat with him daily for 1-2 weeks and | | | | Are you going to set up a booth at a flea market |
| just listened. Taking in everything I could about | | | | to peddle your product all the way up to a |
| how he built his business. | | | | $20,000/mo income? |
| Then I started calling lead lists of opportunity | | | | You see, unless you learn how to use attraction |
| seekers he had purchased for me. | | | | marketing strategies and tactics those are your |
| Days and weeks went by with minimal success. 4 | | | | options. Period. Doesn't matter what company |
| months later, I had less than 10 people in my | | | | you are with. Doesn't matter what product you |
| organization and I was out of money. | | | | sell. |
| I was faced with the fact that I was going to | | | | You either learn how to market and bring your |
| have to go home and face my family and friends | | | | customers to your doorstep automatically 24/7, |
| in defeat, and get a corporate job to pay off the | | | | or you go and do push-and-grunt MLM just like I |
| credits cards I had lived on. On one hand I was | | | | used to. |
| embarrassed by my failure, but on the other, I | | | | What kind of difference does it make? |
| was proud that I had the level of desire to take | | | | The old way = 5 Years and $15,000 down the |
| such a gutsy chance so many others would have | | | | drain. Waiting tables and trying to avoid my |
| been unwilling to risk. | | | | friends that came in to eat. Tons of debt. Tons |
| But now what? | | | | of frustration. No money. No respect, and no |
| If I couldn't make it working in the same office as | | | | downline. |
| a one of this industry's masters, what the heck | | | | The right way = Hundreds of reps and $250,000 |
| was I supposed to do now? And that's when I | | | | in business in 4 months. New truck. Loaded |
| realized, desire can only take you so far. | | | | $61,000 Mercedes convertible. 1.5 acres on a golf |
| It is the most important and critical ingredient that | | | | course. New freedom. New life. |
| will drive you to your ultimate success, but it still | | | | And you know what the nuttiest part to this |
| doesn't change the fact the you must express | | | | whole thing is... The right way, is ten times easier |
| that desire through the application of correct | | | | than the old way. No more selling. No more cold |
| strategies and tactics as you build your business: | | | | calls. No more heavy-handed recruiting. This wasn't |
| * A ground floor opportunity will not make you | | | | luck and it wasn't a miracle. |
| rich. | | | | You can change the way you do business in this |
| * A product will not make you rich. | | | | industry forever right now. Stop making excuses. |
| * A compensation plan will not make you rich. | | | | Give your burning desire a track to run on. |
| * Training will not make you rich. | | | | |