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Filling in the Data Leaks (Protecting your Personal Stuff)

Living Digitized most profitable when its channels of
The electronic flow of data permeates communication to its clients are open and
the fibers of every business. Try to accessible. Yet having these channels
make a transaction without accessing the accessible also opens the flood gates of
binary realm - bets are that even the a small business' proprietary
cash register used to ring your favorite information. Domestically, intellectual
morning beverage is accessing electronic property theft was, according to the FBI,
data. Today, business survival and on the increase. In 2005, unauthorized
success depends on immediate connectivity distribution of digital information cost
and data communication.Living in a the average company $355,552, a two-fold
digitized world has altered modes of increase from the 2004 rate of
business communication as well. Shooting $168,529(6) With the growth of
a quick email off with a pricing quote or intellectual property theft, the
sending an answer to a email query are government has allocated some resources
just as commonplace as a client call. to this issue.In 2004 there were "with
Email has evolved into the standard mass the support of Congress, the Computer
communications tool, whether it be Crime and Intellectual Property Section
message communications or as a document [(CCIPS)] has grown from 22 attorneys to
courier. According to Pew Internet more than 35 attorneys over the past two
Research a mere decade ago, just 15% of years. Created in 1991, CCIPS attorneys
adults in the US went online, today that prosecute intellectual property
number has jumped to 63%(1). cases...[they also] develop relationships
"On a typical day at the end of 2004, with international law enforcement
some 70 million American adults logged agencies and foreign prosecutors to
onto the internet to use email, get news, strengthen the global response to
access government information, check out intellectual property theft. (7)" A
health and medical information, total of 35 dedicated attorneys in the
participate in auctions, book travel CCIPS in Washington, D.C. are defending
reservations, research their genealogy, U.S. intellectual property rights. Are
gamble, seek out romantic partners and these resources enough ample resources
engage in countless other activities. for the 17.6 million sole proprietorships
That represents a 37% increase from the in the United States(8)? When looking at
52 million adults who were online on an the growth of dollars lost through
average day in 2000".(2)The statistics intellectual property loss accelerating
show that the internet and email flood every year, using government as the sole
our very existence. A business solution does not seem to be the
enterprise can't be effective or answer.Preventing those leaks
successful without accommodating its Each time a small business entity shares
wired clientele. Email is now such an confidential information such as price
integral part of the work world that a lists, legal documents, plans and
USA Today survey found that given a proposals - its reputation and
choice between giving up morning coffee competitive advantage is at stake. The
or the ability to use the internet at impact associated with a private email or
work, 52% chose coffee(3).Your attachment being accidentally or
Unintentional Data Flow intentionally forwarded can be
It's inevitable that some of yours and colossal.From sole proprietorships to
or your company's data will be ventures of a hundred employees, the
transmitted outside the network or small business enterprise must be able to
personal system. Sharing unprotected access the same resources of large scale
electronic documents will ultimately cost enterprises. The power to share work
you and your business By putting your without relinquishing creative and
intellectual property at risk. Think of innovative control is an invaluable tool.
all the man-hours of work that go into Taking preventative steps by using
making your enterprise a success: security software allows small business
proprietary designs, financial enterprises to protect their right to
statements, competitive research, and profit from their own intellectual
other sensitive documents are all at risk property. Securing files is the best
when sent out as an unprotected email means to plugging information
attachment.Leakage of confidential leaksProtection of intellectual property
intellectual property can seriously is imperative for success in business.
threaten the viability of an incubating Individuals and small companies need to
contract lead. Unfortunately, email and protect their email and digital assets
documents meant for a select group can with the same confidence shared by their
easily and quickly enter the public larger enterprise business counterparts.
sphere. Once released over email, the Becoming actively aware of your digital
transmitting flood of data which was once assets and its whereabouts allows the
between company and client can fall into individual and small business enterprise
the hands of competitors, sometimes even to managing the flow of your digital data
forwarded by potential clients to in a more productive manner than
competitors. Do you want to give your President Bush or Prime Minister Blair's
competitors shortcuts to your clientele? sticky note solution for their "personal
Each unsupervised electronic transmittal stuff."- - - - - - - - - -End Notes:1.)
will poke hole upon hole in a company's Lee Rainie, John Horrigan p.59 Report:
financial fortification.Who's Looking at Internet Evolution, Chapter 4 "Internet:
your "Personal Stuff?" The Mainstreaming of Online Life." Pew
Who's protecting your small business Internet Rearch 25 January 2005. Ibid,
enterprise's best interests against these 58.3.) USA TODAY. McLean, Va.: Jul 14,
in unintentional information leaks? 2005. B1.4.) Bush, President George W.,
Certainly not the government, when US "Address to the American Society of
President, George W. Bush voiced his bias Newspaper Editors Convention," 14 April
against email in his address to the 2005. 26 January 2004, Gordon, Lawrence
American Society of Newspaper Editors, A., Martin P. Loeb, William Lucyshyn and
saying "I don't email, however. And Robert Richardson, "CSI/FBI Computer
there's a reason. I don't want you Crime and Security Survey" July 2005,
reading my personal stuff."(4) Nor does 15.7.) Israelite, David M., Daniel J.
Great Britain's Prime Minister, Tony Bryant, Brian D. Boyle, et.al, "Report Of
Blair and the rest of number 10 Downing The Department of Justice's Task Force on
Street trust the mass communication tool, Intelllectual Property," U.S. Department
instead opting to use sticky of Justice - Office of Legal Policy,
notes(5).These are the drastic, archaic October 2004, 21.8.) Buscher, Patricia,
steps backwards those zealously phobic of "Number of Small Businesses Continues to
the digital communications era have Grow (2002)," U.S. Census Bureau. - - -
adopted. Do you see your business - - - - - -The article "Filling in the
forgoing email for sticky notes? The Data Leaks (Protecting your Personal
likely answer is no, as your customers Stuff)" was a collaboration between Ms.
won't be transitioning to the sticky note Veniegas and Mr. Zachary Price of
2.0 platform.A small business enterprise Essential Security Software, Inc. ESS is
shouldn't have to succumb to the paranoia a SBRM solution for Small And Medium
of the few and uneducated. A business is Businesses.




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