| These days, you don't have to traverse the dark | | | | often turn to addictive behavior, typically drugs |
| forest on the eve of the Full Moon to find a | | | | and alcohol."How do you imagine that an |
| gypsy, psychic or "intuitive" as many now call | | | | impressionable reader might react to such news? |
| themselves. Chances are, the local astrologist or | | | | She will either, 1. take it to heart, becoming |
| tarot reader is making more than a comfortable | | | | discouraged and depressed at the approaching |
| living for herself in a corporate complex near you. | | | | downer that's about to befall her, or 2. grow |
| She's probably dressed in proper business attire, | | | | angry at the relayer of the dismal forecast for |
| scheduling consultations from her art-deco office | | | | insinuating that she is anything short of |
| right now.If you're a copywriter, the intuitive, | | | | perfect.She might even head out to the liquor |
| mystical or occult audience is an ever-growing | | | | store to load up for her upcoming bender that |
| market that's worth tapping. Most Intuitives see | | | | she didn't know she was going on before the |
| the Web as an ideal way to attract covert | | | | astrology website sealed her fate. (And to think: |
| followers... and in that regard, their "intuition" is | | | | she didn't even drink before this!)It's true that not |
| dead-on.Why all the secrecy? Pretend for the | | | | everything in this world is positive, including |
| moment that you're the typical astrology client. | | | | whatever comes up on your computer-generated |
| Maybe you feel a little silly telling the naysayers at | | | | astrology reading. But in dealing with the sensitive |
| your office and even in your family that you've | | | | human psyche, one who writes for this field |
| been seeking answers in the stars. Thanks to | | | | should know how to comfort, motivate, inspire |
| anonymity on the web, no one has to know that | | | | and encourage. She should fill the reader with faith |
| you just ran your husband's birthday through that | | | | and hope in herself and the world around her... as |
| Astrological Personality Profiler and are now clued | | | | well as the power to deal with whatever |
| into his Venus in Scorpio that may be clashing | | | | adversity may come her way during the course |
| with your Mars in Gemini which is why sparks | | | | of her lifetime.Therefore, to lessen the blow of a |
| always fly in the bedroom after you've had | | | | "bad reading," a good copywriter will know how to |
| another one of your hair-raising arguments.That | | | | "break the bad news gently." The same astrology |
| said: the world's Intuitives are building websites | | | | client who received the dismal report above might |
| with the intent of keeping their Private | | | | do well to hear something along the lines |
| Consultations private... and they need web copy to | | | | of:"During this period, energy is at an all-time low. |
| advertise their services. As a professional | | | | You may find yourself feeling ineffectual and |
| copywriter, that's where you come in.Of course, | | | | self-defeating, with positive relations being put on |
| the more knowledgeable you are, the more likely | | | | a temporary back burner. Such "down periods" |
| you'll impress a potential client enough to land a | | | | are the psyche's way of 'recharging' its internal |
| contract. So, if you're already a dabbler in | | | | battery for more progressive action later. You |
| Mysterious Matters, you may want to | | | | may wish to spend this time in deep reflection, or |
| self-educate just a bit more, to get the voice | | | | perhaps taking a short repose from the pressing |
| down pat. Even if you're not an expert, mastering | | | | responsibilities of life until the temporary |
| basic concepts and terminology is the quickest | | | | stormclouds give way to brighter days. Emerge |
| way to prove your worth to a potential client in | | | | stronger, more focused and more effective than |
| this (or any) field.Are you a Good Witch, or a Bad | | | | ever, for the transformation such a period |
| Witch?Pagans sometimes use the terms White | | | | ultimately brings."Now, that doesn't sound so bad, |
| Magic and Black Magic in their practice. Simply | | | | does it? If you were the recipient of such a |
| stated; White Magic is the means to a positive or | | | | reading, you'd surely be armed with a better way |
| good end, and Black Magic is the means to a | | | | of dealing with the oncoming discord in your life. |
| negative or malevolent end. While many | | | | This, in effect, gives the Spiritually Hungry what |
| modern-day Intuitives steer clear of such | | | | they really need: nourishment for their |
| outdated terms like magic, the underlying meaning | | | | discontented souls.Aside from the havoc that |
| remains. A Spiritual Advisor has an ethical | | | | "spreading bad vibes" can wreak on the Universe |
| responsibility to guide her clients to a positive end. | | | | alone, the Spiritual Advisor should consider the |
| If you function as her Web Scribe, that means | | | | impact of her words for marketing purposes and |
| you do, too.Folks who deal in the unknown view | | | | the success of her business. If you were selling |
| the Universe in a holistic way. Theirs is a world of | | | | fruit baskets on your website, would you ever tell |
| vibrations, frequencies, channels, energy flow, | | | | the reader, "Beware the occasional rotted pear in |
| positives, negatives and other such intrigue. | | | | your gift sampler!" You certainly would not, if you |
| Therefore; in writing copy for the Spiritually | | | | ever expect to sell anything. Likewise, if you're |
| Enlightened audience, there will be many occasions | | | | pitching Enlightenment, you want your customer |
| when you'll have to describe things as having a | | | | to have full faith that you can deliver the Good |
| "negative" influence on your reader. If you must | | | | (as opposed to the Bad).If a psychic's clients don't |
| cast a dark shadow with your intuitive | | | | care for the way she tells their fortune, guess |
| interpretation, do it in such a way that the | | | | what? They're probably not coming back to her |
| recipient of the news can deal with it.Let's use | | | | for future advice.It's in an Intuitive's best interest |
| astrology as an example since it's probably the | | | | to remember the tender, vulnerable souls of her |
| most familiar. Suppose after a customer enters | | | | audience, and deliver her readings with |
| his birth information on an astrology website, the | | | | temperance, good intentions, empathy for the |
| "reading" that comes up goes something like | | | | human condition, and above all, Love. From both a |
| this:"Over the course of the next several months, | | | | moral and marketing standpoint; if you're writing |
| you may feel out of touch with relatives, | | | | the copy for her website, you're obligated to do |
| coworkers and friends; and even out of touch | | | | the same.Copyright 2005 Dina Giolitto. All rights |
| with yourself. You'll experience a constant sense | | | | reserved.Liked this article? Have more of the |
| of anxiety and unrest lurking just beneath the | | | | same emailed to your inbox each month. Sign up |
| surface. Although you might think you're working | | | | for the Copywriting and Marketing Ezine from |
| toward a productive end, this "out of sync" feeling | | | | Dina at and learn to write search engine friendly |
| can cause you to become ineffectual in all of your | | | | web copy and market your web based business |
| dealings. People who are experiencing the | | | | for free. |
| "heaviness" that this planetary influence produces | | | | |