What Today's Entrepreneur Can Learn From Our Continuing History of Bazaars As Social Gathering Place

Throughout history, for all civilizations, a centralmelons and loupes? Some local markets may
focus of human activity has been visiting the localfeature vendors of poultry offering exotics like
bazaar. The Grand Bazaar (Kapalıpheasants, ducks, geese, turkeys or quail. Each
ÇarÅYı) in Istanbul,area has uniqueness in venison which can be deer,
Turkey; was built in the 15th century, and remainsbuffalo, or in the Southern U.S., snapping turtle.
the oldest covered market in the world. It coversOften bazaar type areas feature craftspeople in
an area greater than 54 square meters, andsuch things as glass blowing, artists creating on
continues to rank as one of the world's biggestcanvas or other mediums, sculptors, and jewelers
covered markets. One of the appeals of bazaarsor metalsmithing. The visitor may not buy but can
has been it is not only a market place but also asee the difficulty in creating art or crafts, often
social gathering location for friends to meet andtalking with the craftspeople as the process
discuss the latest topics, be it solving the world'sprogresses to the final product. Throughout
problems on hunger, or talking about the newesthistory one of the common crafters were basket
arrival to the family.weavers who would take plant material, dry it,
Today there is concern that the actual physicaland then from the reeds create.
locations of bazaars will fade as we move moreFunctional items for use but also done
to internet based purchasing. Let's stop and thinkdecoratively. It is that one of a kind, non mass
this through. Is the purpose of a bazaar to be aproduced craft, that so many long for. There is a
collection of vendors and buyers or is there aconnect between the customer, the item and the
more fundamental meaning to the reason bazaarscrafter that one can not find where goods were
have lasted many centuries and will the conceptstamped, or molded, in machines producing exact
continue to be? My answer is yes and here's why.look a likes 100,000 items a day. People want to
Think of the times you are on vacation, or visitingobserve the process but in a warm, rich pleasant
friends in far away places. What is unique andenvironment. In most bazaars there usually
memorable for you? If you have a guest thendevelops some form of public entertainment so if
what do you think of doing for entertainment? Dothe participant is not there to buy then the free
you want to show your guest the uniqueness ofentertainment provides a reason for coming and a
your town or city and how do you do that? It'ssocial outlet.
extremely rare to take a friend to the local bigIt's that "different" aspect that is found in local
box store, or mass merchandiser, or even to sitcommunities that makes for the rich experiences
in front of the computer "shopping for the latestof traveling and socialization. The ubiquity of
or best prices". Most people want to take theirupbeat conversations, friendly greetings and loud
guests to some place uniquely different, yetbargaining add to the overall fun of the
memorable, and not found elsewhere. Historicallyexperience.
what has attracted people, and continues to doBazaars do not attract shoppers only, but
so, is bazaar type settings.historically is an area of socialization around
It's fun visiting a unique shopping location wherebooths, vendors, foods, entertainment, education
clouds of spice aromas envelope the area andand a social gathering space. The future of
entice you with spicy smells of nutmeg, cloves,successful shopping destinations will depend upon
fresh cookies baking, or roasting chestnuts on aremembering the concepts of what a customer is
cold, wintry day. How about seeing a display oflooking for, not what is offered. The survivors will
locally grown bright, colorful fresh irresistible fruitsbe those new retail enterprises that take
such as ruby-seeded pomegranates,peaches,advantage of old concepts and make shopping
prunes, fresh picked peaches, or ripe fragrantfun again.