| A look at what a resource box can do for your | | | | is full of ideas and tips to...."... and to see more of |
| sales | | | | his articles visit..." |
| Is your resource box valuable? | | | | If you are promoting a site you could begin, |
| I have to answer yes to this question, as the | | | | "Your-Website-Name (explain what it has)..." or |
| name implies it is a resource that you should not | | | | "Your-Website-Name (explain what is about)..." |
| overlook, in fact you should give it as much | | | | The second function of your resource box is your |
| thought as you give to your articles. | | | | by line, it is surprising the number of authors who |
| Lets look at what a resource box is, first and | | | | take the trouble to research and write an article |
| foremost it is your opportunity to place your link | | | | and then forget to ad their by line. If your reader |
| on the many sites that hopefully pick up your | | | | doesn't know who wrote the piece how can you |
| article. | | | | earn credit for it? |
| By including a key word anchor text, with a link to | | | | Another job your box can perform is to collect a |
| your site, you will find your page rank will improve | | | | name and email address from your reader, to |
| and your visitors numbers improve, as your links | | | | turn them into a subscriber, you can offer a free |
| back increase. | | | | gift or a report that requires them to fill a form |
| You can find a very good free key word tool at | | | | to collect your offer. If you vary the layout and |
| You have no need to upgrade for this tool to | | | | wording of your box you will help to make each |
| work for you, It has ads but they are not | | | | article a unique item. What you should not include |
| intrusive. When you enter your master key word, | | | | in your resource box A list of all your websites, |
| the system will search for related key words and | | | | this is because many article directories will |
| then you can have it check the search engines to | | | | automatically convert any url in to a link, and if |
| find the number of searches for a given word | | | | your box is stuffed with links particularly if they |
| and the number of results found. By selecting | | | | are not relevant to the article, your article is likely |
| words that are searched for but have few results | | | | to be rejected as Spam. A list of all your |
| your chances of a high listing in the search engines | | | | achievements, frankly only you and your mum |
| are much improved. | | | | care! Any advertising that is not relevant to the |
| After your anchor text, I suggest that you | | | | article. Do not make your box any larger that |
| include a short one or two sentence description of | | | | necessary, about 20% of the size of the article |
| your offer, try to cover all the benefits, and | | | | and you will not be far wrong. |
| concluding with a call to action. To promote a blog | | | | Consider that the body of the article is where |
| you could start with someting like "Bill Smith,s blog | | | | you share your knowledge. |