| I have identified five key attributes to look for in | | | | mentoring process for the members. |
| selecting the top online business opportunity. They | | | | There should also exist a mentoring community |
| are 1) The Business System 2) The Product 3) | | | | that enables the learning process for everyone. |
| The Compensation Plan 4) The Training 5) The | | | | Members should be willing to give of their time, |
| Community. Today I'm going to explain these key | | | | talents, and wealth for the betterment of the |
| attributes a bit further. A business marketing | | | | entire community, and management should |
| system or platform is an absolutely essential | | | | encourage this kind of selfless service. No one |
| element in starting an online business. A system | | | | should be unwilling to help others new in the |
| of websites or pages geared to marketing your | | | | business; however it should be encouraged that |
| product allows you to communicate with your | | | | members use the resources available to become |
| prospective clients through the power of the | | | | self-reliant. A sincere work ethic should be |
| internet and inform them about the product or | | | | encouraged and developed. |
| solution you have to offer. This marketing | | | | The products offered to the public should be the |
| system should provide support for technical and | | | | best available, and they should address the needs |
| marketing questions from its members by means | | | | of the entrepreneurial population. They should |
| of chat, e-mail, or telephone. Also, the system | | | | present a real opportunity for anyone and |
| should include a well-organized lead generation | | | | everyone that invests the time and money to |
| system such as a capture page, application page, | | | | become an entrepreneur. The opportunity for |
| and sales closing system utilizing a call center, and | | | | wealth creation, time freedom, and a better |
| an e-mail auto responder system that sends sales | | | | family life should be paramount for all, not just the |
| e-mails at every step of the sales process. This | | | | privileged few. Anyone who applies himself and |
| business system should also include a merchant | | | | invests the funds necessary should able to realize |
| account in order to process monetary | | | | financial goals through a legitimate business |
| transactions. This system should also maintain | | | | enterprise. The compensation plan should be |
| compliance standards that satisfy FTC and IRS | | | | sufficient for a hard working entrepreneur to |
| regulations, as well as advertising standards that | | | | realize a substantial return on his investment of |
| satisfy web advertising systems like Google, | | | | time and capital in order to make a truly major |
| Yahoo, and MSN. In other words, this business | | | | change in his lifestyle. The business system, and |
| system should maintain an honest, legitimate, | | | | its community should also provide financial |
| scrupulous, and spam free operation, and insist | | | | management training and opportunities for multiple |
| that its members adhere to the same policies. | | | | income streams that over time produce the kind |
| This online business system should also provide | | | | of sustainable wealth and lifestyle that all |
| top-notch training for its members through video, | | | | entrepreneurs dream of. This system should also |
| audio, and printed information that enable even | | | | show proven results that can be attested to by |
| the most inexperienced members to learn how to | | | | active entrepreneurial members. In other words, |
| operate their business successfully. Master | | | | there must be a proven track record of success |
| marketing events should be periodically provided | | | | showing that anyone who tries can realistically |
| at a reasonable cost in order to continue the | | | | achieve his financial goals. |