Fashion Design History Comes to Life at the Museo Della Moda in Milan

Fashion design history is brought to life by Palazzobuckles and brooches, accumulated during the
Morando, on Via Sant'Andrea 6, Milan, Italy. Thisfamily's work in the leatherware company
lovely Renaissance building was restored a fewfounded by their father in 1928.
years ago, and this work uncovered an interestingLastly, "The Tirelli Collection, atelier costumes for
frieze at the top of the façade. The municipalcinema and theatre" presents the Tirelli
authorities intelligently decided to use this spacedressmaking business and its work on cosumes.
for a Fashion Museum, something that isThis show was curated by Oscar prize-winner
absolutely necessary in one of the world's fashionGabriella Pescucci. The Tirelli maison has won eight
capitals. Palazzo Morando is right at the heart ofOscars for its costumes, and has received
Milan's top fashion district, close to Viaanother four nominations. These garments are
Montenapoleone. The municipal advisor for Culture,absolutely spectacular to behold, and they are
Massimiliano Finazzer Flory, said that rather thanremarkable for their historical and philological
being just a museum, the space is "a venueaccuracy.
involved in research into visual design and theThis is a great start for the Museo della Moda,
promotion of a young and fresh image ofand there is more to come. On 8 April 2010 at
Fashion" (Municipality of Milan press release).11.30 a.m., there will be a press conference for
From 2 March 2010, four interesting shows onthe launch of "A Shaded View on Fashion Film,"
fashion design history ranging from 1800s fashionthe first fashion film festival, created by Diane
history right through to the latest urban fashionsPernet. The festival will run in Milan, from 25 to 30
can be seen at Palazzo Morando (admission isMay 2010. Michael Nyman will be present at the
free). On the ground floor is "The Thread ofpress conference, with the world premier
Dreams, Frette 2010-1860," which presents anscreening of his only video with links to the world
interesting portrait of the linen and textilesof fashion. It is ironically titled "The Cleaners wear
created by this maison. The Frette HistoricPrada."
Archive is the most important in the world for"A Shaded View on Fashion" is a touring event,
jacquard textiles, and the show is particularlyand it will reach Milan after having run in Paris,
interesting for its demonstration of how a fashionMexico City and Amsterdam. It will feature video
textile is created, from concept to industrialand short films by photographers and visionary
implementation. There are many examples ofdirectors, including Nick Knight, Erwin Olaf, Chris
personalization, with emblems, crests and logosCunningham and Steven Klein, avant-garde fashion
for various institutional clients.designers such as Undercover, Hussein Chalayan,
On the first floor, there is an exhibition ofRick Owens, Mr. Pearl, Rodarte, Coming Soon/
paintings from the Luigi Beretta collection,Yohji Yamamoto, Gareth Pugh, Thom Browne,
purchased by the Municipality of Milan in 1934,and many others. In addition, during the Milan
along with actual garments dating from the 18thstage of the festival, designs by young talents will
to the 20th centuries. The 22 halls of this sectionbe on show at the Museo della Moda from 25 to
include an installation of garments within the30 May. A new series of short films dedicated to
setting of an 18th century aristocratic residence -the theme of light will also be screened, along with
exactly what Palazzo Morando once was.a special video produced by Lancia Trend Visions
The show titled "Fashion details. The 1920s and(a new website involved in scouting for new
1930s in the Mangiameli collection" presents aforms of creativity, developed by Lancia)
historic collection donated to the Municipality ofhighlighting the creative duo Leitmotiv, one of the
Milan by the Mangiameli sisters Anna, Lucia andmost experimental and art-oriented signatures on
Ninni. It comprises accessories, mainly bags,the fashion scene.