| African American Magazines | | | | issues at all times and this makes it imperative |
| The market has a wide array of magazines - | | | | that the black community publishes all black |
| some technical and others for entertainment - | | | | magazines. It is injudicious to believe that the |
| rarely are the magazines racial or depicting racial | | | | black community excludes the whites from the |
| discrimination. The African American magazines | | | | black magazines - rather it is only relative to the |
| are no exception either - they are both a source | | | | black community and civil rights issues. On the |
| of information as well as entertainment with and | | | | contrary it is the mainstream magazines, which |
| inherent sense of belonging for the black | | | | exclude the blacks from all issues. |
| community. This makes the African American | | | | Synergising Diversity |
| magazine a constant source of inspiration globally | | | | The concept of having a all black magazine |
| for all communities to observe and replicate not | | | | publication which discusses all black issues is more |
| for a sense of isolation but rather as a sense of | | | | of a cultural issue rather than a racial one - for |
| belonging and as a sense of identity for segment | | | | the black magazine discusses all black issues but |
| of the people There are mixed feelings and | | | | invites all to comment or read the issues and bars |
| divided opinions on the African American | | | | none. To exemplify the concept - a Chinese |
| magazines with one school of thought being that | | | | restaurant serving an all-Chinese cuisine by a |
| with the inception of these magazines the blacks | | | | Chinese staff is scarcely racial - rather it is cultural. |
| have segregated themselves from the rest of | | | | It is not without reason that the black magazines |
| the community and it is akin to reverse | | | | are supported by Corporate America - be it Coca |
| discrimination. The other school of thought is the | | | | Cola or Wal mart This further enhances what |
| stronger lobby and of the opinion that this is a | | | | most communities know - that black magazines |
| misconception considering that the black | | | | are an source of inspiration to the black |
| magazines are more of a need of the black | | | | community and not a phenomenon of racial |
| community rather than a source of discrimination. | | | | discrimination or it would have scarcely found |
| The Black Media Wonder | | | | support in Corporate America even if the |
| The power of the media can scarcely be | | | | corporate world stands to make profit from the |
| undermined considering that using the modality of | | | | black magazines. |
| the black magazines the black community hopes | | | | On the contrary there have been instances when |
| to communicate black related issues through the | | | | the black magazine has been published in |
| black community. The communication at no point | | | | collaboration with the white community further |
| of time would go beyond to include the hate for | | | | exemplifying the peaceful co - existence between |
| other communities so the concept of reverse | | | | the two ethnically diverse communities with a |
| discrimination is a misconception. The real time | | | | mutual sense of respect and admiration. |
| situation being that the mainstream magazines do | | | | Commercially the need of the hour being a black |
| not cover African American issues - whether | | | | magazine which would also advertise black |
| they are related to police brutality or even civil | | | | businesses in addition to addressing black issues. |
| rights issues. These are best addressed using the | | | | The black businesses, which need to be |
| power of the media - the black community | | | | addressed, are of the likes of - publishing and |
| magazine. It is ironical that the mainstream | | | | printing and there is more to the black magazine |
| magazines limit the communication to all white | | | | than just black issues. |